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Omnichannel

Boost revenue with hyper-personalized experiences and service driven by customer identity

Unify Data Across Channels to Drive Sales

Today's customer journey is hardly a straight line. Shoppers interact with you on many devices and across websites, apps, and social media and in person. Access to products and services must be easy, familiar, and uninterrupted. Buyers must also trust that you will protect their privacy and keep their personal information secure.

When customer data is housed in various platforms, it's challenging to create a complete consumer identity. Our customer identity and access management (CIAM) solutions unify your siloed data to build complete customer profiles faster. Armed with these actionable insights, you can deliver personalized offers and services that drive brand loyalty, sales and referrals. Adding an identity-first security strategy with CIAM also helps keep your network, apps, and customer data secure and maintain compliance.

Customer Identity is the Core of Omnichannel Success

Exceed Customer Expectations

  • Frictionless registration and login
  • Consistent login and history across all channels
  • Data security and privacy controls
  • Fewer passwords and security questions to remember
  • Remarkable customer service experience
  • Relevant offers delivered at the right time
Customer enjoying consistent experience on mobile and laptop thanks to omnichannel

Deliver Business Outcomes

  • Actionable insights into consumer behavior
  • Maintain compliance with privacy, legal, and healthcare regulations
  • Use modern identity-based security such as multi-factor authentication and biometrics.
  • Deploy identity management solutions that scale quickly to meet changing business and consumer demands.

Simple Experiences are Essential to Your Omnichannel Strategy

%

Customers willing to pay more for simpler experiences

$ billion

Money brands leave on the table when they don't simplify experiences.

%

Customers more likely to recommend brands with simpler experiences

Source: Siegel + Gale

Resources

ESG Showcase Paper: Overcoming Identity Access Management Challenges in the Cloud Era

Enterprise Strategy Group explores how organizations’ use of the public cloud has or will necessitate significant changes to their IAM programs, and how use of the cloud in an IAM context differs from on-premises solutions.

Read the paper
Cloud security IAM

Paper

IAM Best Practices: Lessons Learned From IAM Enterprise Identity Management Projects

Bill Nelson shares his top seven IAM best practices based on real-world experience. Follow these guidelines to help ensure your next project meets or exceeds your team's expectations.

See Best Practices
IAM

Guide

Supercharging Vehicles With Identity Management

Don't miss Bill Nelson's discussion on how to power connected vehicles with identity management techniques and best practices.

Watch the Video
Cybersecurity CIAM Authentication

Video

Unify Siloed Customer Data

Power your omnichannel marketing with customer identity and access management.

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