Your digital identity is comprised of information that you volunteer about yourself and information that is observed about you as you simply participate in life. You can (somewhat) control the personal data that you share with others, but have you ever wondered about the type of information that is gathered about you, how long it is retained, and how it is used?
A friend of mine introduced me to a video that provides insight into these questions. It contains an interesting perspective on how your digital identity is comprised, collected and used.
It is interesting to note that almost four years of our lives is owned by someone else – and we willingly give it away. Does that make us indentured servants to those vendors who provide us “free services” in return?
The speaker makes another interesting comment at the end of the video,
The global Internet becomes the personal Internet and information ceases to be information at all.
I am not entirely sure that I agree with that statement; I guess it depends on who it is being made about. Unless we (the ones who generate the data) benefit in the form of better applications, streamlined experiences, or potentially even financial returns, then I don’t see it becoming a “personal Internet” at all.
In our current form of indentured servitude, we continue to give away pieces of our freedom in return for very little.
It is time to turn the model around.